I saw this product a long time ago (around the '90s) and nope it wasn't a female who was using it then =P It was my cousin, Kuya Arnold. He was very particular with his skin care routine and each night I'd see him rubbing his face with this white lemon-scented cream. I had no idea what it was but I know I love it's scent =P (It reminded me so much of Nivea cream in the blue tin can.)
Kinda forgot about it and life happened. Later on I learned what it was and what it's for when we started doing our own cold cream in my Pharmacy lab class in college.
It dawned on me that there's such a thing as makeup remover. =P I used to clean my face with just a bar of soap (had a long time affair with Neko and it was very effective... I wonder if it's still available in the market...)